This group has been with us from the very beginning: Repto has collected reviews for it since August 2025. Back then, its three clinics had 116 Google reviews between them. As of September 2026 they have 1,446, which is +1,330 in just over a year. That makes it a good place to see what happens to the pace of new reviews after the first year.
About the client
A group of three clinics specializing in orthopedics and gynecology: two in Warsaw and one in Płock. Close to 100 doctors and 2,000-3,000 visits a month. Each clinic has its own Google Business Profile.
Where did they start?
On a booking portal, the group had close to 4,000 reviews with a 5.0 average. On Google, its three profiles had 116 reviews between them with a 4.6 average, and new ones rarely appeared. Patients were happy, it's just that nobody asked them to leave a Google review.
The gap was widest in Płock. The clinic had 19 reviews, while a competing clinic offering similar services had 528, almost 28 times as many.
How does the rollout work?
Repto gets the group's visit list straight from its clinic software, so the daily sending takes no work from the team. (Repto also connects automatically to other clinics' practice management software, or a clinic can upload a CSV or Excel export of its visits instead.)
An SMS the day after the visit. Each patient seen the previous day gets a personalized SMS asking for a review, with a unique link to rate the visit.
No more than one SMS every 3 months. A regular patient doesn't get a request after every visit.
A/B tests of the message. After a few versions of the text, 15-20% of patients open the link in the SMS.
A safety net. A patient who is unhappy with the visit reaches the clinic first, so the clinic can call them back, while a happy patient goes on to Google and writes the review themselves.
I walk through the whole process step by step in my guide to automated Google review collection.
What has the pace been since August 2025?
On average, about 100 new reviews a month across the group:
August-December 2025: 116 → 552 reviews, about 80 new ones a month,
January-May 2026: 552 → 1,096 reviews, about 110 new ones a month,
June-September 2026: 1,096 → 1,446 reviews, about 95 new ones a month.
Bar chart of new Google reviews per month across 3 clinics: about 80 in August-December 2025, 110 in January-May 2026 and 95 in June-September 2026
The first version of this case study (February 2026) showed +591 reviews. The group has collected over 700 more since then.
Do new reviews dry up after a year?
No. After a year, the group collects more reviews a month than in its first five months: about 95 versus 80.
After the first year, what matters most is a steady flow of fresh reviews that patients see on the profile straight away: the newest review is at most a few days old, and every month it gets harder for anything to drag the average down.
I'd judge a rollout after a quarter and compare it with where the clinic was before. Here, in the first 5 months alone, the group collected 436 new reviews, almost 4 times as many as in all the years before Repto (116).
How many reviews does each clinic have?
As of September 2026:
Warsaw 1: 51 → 531 reviews (+480), 4.9★ average
Warsaw 2: 46 → 389 reviews (+343), 4.9★ average
Płock: 19 → 526 reviews (+507), 5.0★ average
Total: 116 → 1,446 reviews (+1,330), 12.5 times as many as at the start
Płock, which started with 19 reviews, had 526 in September 2026, almost as many as its competitor had when we started working together.
In recent months, each of the three profiles collected 21-35 new reviews a month.
Does the average drop once there are lots of reviews?
Not in this group. By January 2026 the average had already reached 4.9-5.0, and it held there through September 2026, even though the number of reviews grew from 552 to 1,446 over that time. With 500 reviews on a profile, a single 1★ rating barely moves the average; with 19 reviews, it pulls it down by almost 0.2.
That also answers a common worry: that reviews from patients who are asked "in bulk" will be worse. Every patient gets a request after their visit (a regular patient at most once every 3 months), and the average is higher than before the start.
What the client says
"Despite many positive reviews and a high level of patient trust, we still found it hard to get new reviews on a regular basis.
Our experience with Repto has been very positive. With a simple tool, we managed to increase the number of reviews significantly in a short time: we collected about 300 new reviews in the last 3 months. Our average rating went up along the way, which is also very important to us.
I'm confident that working with Piotr and using Repto can help solve the problem of collecting reviews at your facilities too. That's why I wholeheartedly recommend this product."
Mateusz, business analyst and advisor to the board (review from early 2026)
Other clinic group case studies: MultiClinic in Łódź has over 8 times as many reviews as when it started, and three clinics in Będzin, Katowice and Olkusz collected 1,766 new reviews. Combined results for all Repto clients are on our results page.
